2nd Instinct Strategic Marketing

Marketing Focus - During a slow economy

Your time is here!! Now is your company's chance to take market share. During a slow economy, your competitors are lacking vision by slashing their marketing budgets and losing valuable customer communications. This gives your company a written invitation to reach prospects you haven't been able to engage when markets were up. You need to let them know that you want their business.

2nd Instinct has custom marketing solutions designed to help you to take market share during a down economy. We do this by building a marketing plan that will segment, target and focus on prospects who will gain the greatest benefits from your products and services.  Your plan will be built upon the latest cutting edge research & data analysis that will uncover developing trends in your industry. 2nd Instinct will deliver in-depth competitive intelligence to illustrate your market place strengths, weakness and opportunities.

For companies who believe the economy is going to hurt their business, the Law of Attraction often makes that a reality. In a slow economy, corporations must have a true understanding of their markets, access to all available prospects  and continue to look for new ways to generate business and invest in business growth.

Come to our 2nd Instinct Blog to discuss more


HINTS:

  • You are generally not your target prospect. Start by profiling and segmenting your prospects, and then focus your marketing efforts on them — not you or your boss.
  • Target your opposition's customers. Let them know you are still going strong and want their business.
  • Protect your customer base. Most companies invest 5% to 10% of their annual revenues on marketing.  Consistent messaging to your current customers is critical.
  • Join forces with a business selling complementary products and produce an offer to be sent to each other's customers. Approach potential partners that you thought were previously unattainable. Their approach may be more flexible now.
2nd Instinct News
Don

16 Years of Fortune 500 Strategic Market Expertise

Don Frattaroli, Principal

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2ndInstinct.com

617.421.1952

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